Digital experience · 06

Blumenhaus

An augmented-reality mobile application created for the CPL Aromas × Blumenhaus campaign and released internationally.

ClientCPL Aromas × Blumenhaus

PlatformsiOS · Android

Project leadAditya Vinod Buchinger

Blumenhaus floral augmented-reality experience presented as a fragrance product mockup

Four-screen Blumenhaus app journey from image scanning to an augmented-reality flower

Four augmented-reality flower experiences featuring wisteria, citrus, tulips and pink blooms

Four augmented-reality flower experiences displayed as a coordinated product collection

Spring, brought to life through AR.

Studio InkWeave created the augmented-reality mobile application for the CPL Aromas × Blumenhaus campaign. The experience translated a spring meadow into an immersive digital environment filled with blossoming flowers, humming bees and butterflies.

Scanning the campaign illustration activated the experience. Through a smartphone, users could see, hear and interact with virtual flowers in real time and watch them bloom. The application was released globally through the Apple App Store for iOS and the Google Play Store for Android.

Project leadAditya Vinod Buchinger
Original splash-screen illustration by Chloe Weinfeld.